Our Vision... Our Commitment... And a Story Crafted by Passion

More than 25 years ago, our journey began with an idea—not just a fleeting thought, but a comprehensive vision driven by passion, commitment, and a pursuit of excellence. We believed that building a strong and sustainable economic entity goes beyond delivering services—it requires creating real change through innovative solutions that meet market needs and provide added value to society.

The Falcon… A Symbol of Strength and Sharp Vision

We chose the soaring falcon as the emblem of our group—not merely a symbol, but a representation of our values and principles. The falcon signifies strength, precision, speed, and sharp vision—qualities that define how we operate at Abonar Trading Group. It sees farther than others, moves with confidence, seizes opportunities skillfully, and accepts nothing but the heights. Just as the falcon flies high, we continuously strive for leadership, overcoming challenges and looking to the future with unwavering clarity.

From Security to Contracting… From Trade to Media… A Comprehensive Ecosystem

Mohammed Hassan Abonar Trading Group began in the security sector, founding Al-Jarsa Security Services, which has become a cornerstone of security in the Saudi market. It delivers services to major companies and establishments, placing trust and safety at the top of its priorities. Over more than 25 years, we have built an integrated security system based on modern technologies and global best practices, making us trusted partners in protecting vital interests across sectors.

Our vision was never limited to a single field. We expanded into personal security through “Fortis,” which offers personal protection services to celebrities, influencers, and business leaders in the Gulf and North Africa. Here, security is more than a job—it’s a commitment to protecting privacy and ensuring freedom with a service that goes beyond traditional guarding, creating trust and peace of mind for our clients.

In a world that demands sectoral integration, Al-Jarsa General Contracting was a strategic step in our expansion. We provided integrated engineering solutions in infrastructure, construction, and development projects, adhering to the highest standards of quality and innovation, becoming part of a comprehensive urban renaissance in the Kingdom.

In the UAE markets, we founded “Area Eleven General Trading” and “3M Company” to deliver integrated commercial services, including import/export and the supply of high-quality products and services aligned with local and regional market demands. This expansion reflects our ability to adapt to economic changes and diverse market needs, ensuring leadership and sustainability.

Media… Content That Creates Impact

In an era where content is a true power, we recognized the importance of media and creative production. That’s how “Area Seven for Media Production and Filming” was born—a cornerstone in the visual and audio content industry, delivering cinematic-quality productions serving companies and individuals alike, becoming one of the leaders in this field.

With an innovative spirit, we launched the “Leez” platform—a creative media platform specializing in food and beverage content. It blends art, technology, and digital marketing to create engaging content that enriches user experience and supports brands in reaching their audience more effectively.

Our Message: Building a Future Based on Trust, Innovation, and Sustainability

At Mohammed Hassan Abonar Trading Group, our institutions weren’t created as mere business entities, but as an integrated business environment designed to achieve real, lasting impact. We believe that success isn’t measured by profit alone, but by how much value we create, opportunities we generate, and positive change we bring in every field we enter.

We are here to prove that leadership is not a choice, but a daily commitment to development, growth, and innovation. Our message is clear: to be pioneers in the sectors we operate in, to make a real difference in the lives of our clients and partners, and to build a future rooted in sustainability, responsibility, and professionalism.

Our Values… The Foundations of Our Success

Mohammed Hassan Abonar Trading Group was built on a set of enduring values that have driven every step we’ve taken:

1. Trust and Responsibility – We understand that trust is earned, not given. Integrity and transparency in all our dealings form the cornerstone of our relationships with clients and partners.

2. Innovation and Continuous Development – We believe staying at the top requires ongoing improvement, adopting new technologies, and thinking outside the box.

3. Quality and Excellence – We never deliver a product or service unless it meets the highest standards of quality and professionalism, because we believe quality creates real distinction.

4. Sustainability and Positive Impact – Our goal is not just commercial success, but to create enduring businesses that make a lasting positive impact on individuals and communities.

5. Team Spirit – Our real strength lies in our outstanding teams behind every achievement. We believe that success is built on collaboration, mutual respect, and continuous development of human resources.

Toward the Future… We Move Forward with Confidence and Determination

What we began years ago was not just a commercial project—it was a vision imbued with determination, passion, and commitment to build an entity capable of evolving, innovating, and achieving excellence. Today, as we stand on solid ground of success, we recognize that the future holds new challenges—but also vast opportunities for those bold enough to pursue them.

Mohammed Hassan Abonar Trading Group is not just a group of companies—it is a continuing journey of ambition and creativity, led by passion toward a brighter and more successful future.

Just as the falcon soars high with confidence and a clear vision, we continue our path, facing challenges head-on, drawing inspiration from the falcon’s power, determination, and limitless ambition.

We promise you, the best is yet to come—more distinguished, more impactful, and more inspiring.